Welcome to the Quo Vadis podcast series dedicated to one-to-one interviews with the speakers who took the stage at the AdTech Economic Forum. In this pod series, we get to know what our esteemed speakers are up to touching on their career journeys and hearing their unique perspectives across the many facets shaping the AdTech scene.
Welcome to the Quo Vadis podcast series dedicated to one-to-one interviews with the speakers who took the stage at the AdTech Economic Forum. In this pod series, we get to know what our esteemed speakers are up to touching on their career journeys and hearing their unique perspectives across the many facets shaping the AdTech scene.
Takeaways:
Brian O’Kelley’s Focus: Brian O'Kelley, CEO and founder of Scope 3, is currently focused on angel investing in climate and AI companies. 💰🌱🤖
AI as a Medium: O'Kelley believes the new paradigm is AI as a medium, with a need for more companies focusing on placing ads into AI experiences. 📢💡
Authenticated vs. Anonymous: O'Kelley characterizes the ad tech world in a 2x2: authenticated vs. anonymous and bespoke ad format vs. commodity ad format. 📊
The Walled Garden Debate: The debate continues: walled garden business model vs. open web business model, especially with the deprecation of cookies. 🧱🌐
The AI Disruption: AI is disrupting how we get informed, inspired, and entertained, changing the traffic patterns to the open web. 🤖
AI and Employment: O'Kelley argues that AI will not decrease employment but change the nature of jobs, creating new roles and increasing productivity. 💼📈
AdTech News: O'Kelley discusses Perplexity's CPM model for ads in search as surprising and questions Media Ocean’s acquisition of Innovid. 📰❓